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The tricks of our mind
(based on a true story)

Before you get into this I thank you for reading my previous article if you did so. I also ask you to look to the end of this article to see how I will go step by step into the process and as we continue it will get more practical. Everything is involved in the big organism we call business and I have tried to build the process and articles all based on the basics of who we are as humans. So I do hope you will read the basics as it will help you understand the future methods and tactics from a maybe different but certainly a logical viewpoint.


Now when you have read my 1st article, you know where I come from and I hope you have practiced the communication methods. So now you know that if you communicate better you can reduce misunderstandings by leaps and bounds. Making a simple thing complicated and wasting time by correcting the mistakes or not getting information that could have increased revenue or created new partnership projects are the biggest problems that Lose Time’s Value in business.

There is a but. Aint there always? Communicating well does not mean that people will listen and make valuable decisions. Not at all. I would like to share now how our mind tricks us into making foolish decisions. And I mean everyone. Me included. I touched on the subject of biased irrational thinking in the article about „my journey against…“. As I promised we will get more practical as we continue on this discovery with you and I will share and explain why I think the process I have built works. By the time I have shared everything in my articles you will have a deep understanding about the process. No good thing is simple, and I am not looking for simple solutions because those are in use by most already (just google). So this is just one small part of the whole process.

If you really want to take most out of the many tools and processes I will be sharing, we must understand ourselves and others better. We must know how we are influenced while making decisions through comparing related objects and people, assuming based on past experience (familiarity), scarcity, feeling of ownership, amount of efforts made, reflection of feelings, physical attractiveness, feelings of similarity, compliance, authority and many other.

The biggest waste of time’s value comes from making foolish decisions that we think are calculated but before we know they accumulated into uncontrollable chaos causing us a lot in financial and social value. Understanding how we are built and what tricks our mind makes helps to prevent many mistakes and understand the possible reasons and their relations to results. It helps also to keep making fast rational decisions as you can always associate experiences with the basics of human mind and grasp the craziness of life.


“Naive realism” says that each of us thinks we see the world as it really is. We believe that the facts as we see them are there for all to see, therefore others should agree with us. If they don’t agree, it is because either they have not yet been exposed to the relevant facts or they are blinded by their interest and ideologies.People acknowledge that their own backgrounds have shaped their virtues. Such experiences are seen as something to be proud of as they are deepening one’s insights. But the same for other people is used to explain their biases. What we don’t realize is that we notice things based on our past experiences. Most of the information (online and in real life) passes us by. So it’s not that it is not there. We just don't notice it.

Ever had an experience when you buy or sell something, like a car then you notice it quite a lot more than you did before? As like for some magical reason there's more of them around. Short-term experiences influence us a lot more. We notice things that are relevant to us and what is relevant depends on what we were in contact before. I remember my father saying that people don’t see a sign on the door, he was mad at people. I did not understand why people did not notice things back then as I was a child but it got my interest even back then. Few years ago we did an experience in the office. We put a big A4 size sign on the door „push the button located at the side to open the door“. How many do you think read it and pushed the button? 80%? 50%?, 30% No. It was less than 10%. Almost nobody read the sign. Had I known more about psychology back then I would have considered the ones who noticed it more than I did when it came to hiring people. What was especially interesting that some people who were visiting us for the 2nd, 3rd or even 4th time during few months tried again and again to get out without pushing the button. It shows that what we see most of the time is what we are interested in, the things we care about, spend more time being involved with, the stuff that touches our emotions. What we find unimportant is forgotten quite fast or we are totally blind to it.

What is interesting to me is that we really believe that our view of the world is rationally and objectively justified just because we came to it by thinking.

A big part of our behavior is influenced by evolution that built the biology we have. The way our brains are created to manage everyday tasks to keep up with growth and come up with new amazing creations. Understanding this is important especially now when a constant flow of information is getting overwhelming forcing us to act faster and with less calculated decisions. And before you think to yourself but wait „Well we are saved because of AI and blockchain and big data. The Computers can think a lot faster in the future and help us“. That stuff does not make us smarter, it exponentially increases the problem. The data comes from us, how we make decisions, how we behave and is fed back to us by the computers based on what we like and want more. Do you see any place in the chain where change takes place? Or this is the one time you think everyone else is more rational than you and their data is better and we should be hoping their decisions will make a difference? The evolution is the same for everyone. The basics of our biology and how our minds work. We must not forget the short time (less than 150 years) we have lived in the technology age. And to be rational we should not assume that less than 50 years of information revolution has enough impact on our brain development so we can take the ever more complex calculations needed to keep up with the fast pace and still have our long-term benefits in mind. 50 or even 150 years is nothing compared to millions of years of human evolution during what we had to learn how to stay alive. Our brains are built to protect us and it does it based on the part that is faster. And no it is not that smart and rational part of us. The new part of our brains that brought the ability to speak and calculate long-term decisions is like a new webpage or an app that is in its 1st stage of development. It is slow, it is full of bugs and every now and then it crashes and gets you to an error page that makes you frustrated. When you try to contact the support (and if someone replies) you get the information you already knew when they say „we are fixing it and it does not work right now“, or that you are special „you are the 1st one this has happened to“ that really does not solve the problem. How long would you stay using that service before you switch to a faster one that has no issues, is more reliable and makes you feel good? Our minds are really similar when it comes to the way we navigate our lives and make decisions.


As we evolved, among primates, a new layer of neural tissue developed that surrounded the Limbic System called Neocortex – the gray matter of the human brain – that is available to make new associations and to engage in thinking, planning, and decision making. Without going too deep it is widely shared that our brains are divided to 3 (Reptile brain, Limbic system, and Neocortex) and that our automated emotional decisions are based on the Limbic System. But I don’t want to be the one to share the bad news but it is wrong. It’s based on the belief that just because we consciously think and calculate we are right away 100% rational.

Based on recent years neural science foundings it can be confirmed that the emotions are not only related to the Limbic system but also other areas of the Neocortex.

Based on my understanding the human brain could be divided into 3 groups of different areas:

  1. survival functions (body’s vital functions)
  2. evolutionary connections (what we are born with)
  3. learned connections (what we learn as we experience the world). As humans evolve the learned connections are carried over in generations and become the evolutionary connections.

This makes sense as you read and I hope to share with you why this is so important in Increasing Time’s Value in your life and beyond.

So, in short, we create during our lives understandings of the world we live in and without realizing they become automatic and almost unchangeable and un-controllable processes that we confirm to ourselves as right, the best, and smart.


Have you ever heard of the 5 chemicals:

Endorphins – pain relief. So you can run to safety even when hurt.

Dopamine – focus and makes you go after things that are needed to survive. Helping you achieve goals. The reason why addictions happen as it is turned against us with ingredients and artificial situations that trigger its release.

Serotonin – the need to belong to groups so knowledge would be shared.

Oxytocin – calming effect related to safety and love.

Cortisol – making you shut everything down to and get you alert so all energy can be spent on staying alive.

I'm not going to get into details as it’s at least 4 pages for each chemical but they are the basic understanding about how our biology tries to balance itself by playing with our emotions and therefore actions.

COGNITIVE BIASES (a story about a real estate marketer causing millions for a brand)

Even though we could divide our false view of the world into hundreds of subcategories I don't want to do it as I see no point in knowledge in the sense of more facts and data, instead I look for connections that help me understand the world around me so I can help others. I’m going to explain our deviation from reality through stories that are based on true experiences from my 18 years as an entrepreneur.

Let’s say there is a real estate business and they want to promote a campaign for a new 80 million euro development. They need customers, they need to start sales before they start building anything. They need to decide for who and where they will market the project. As usual, they do no research more than the made-up profiles of assumed targets. They have no understanding of the correlation between who they are with what they offer and how it touches the real needs of the target. So basically they play with 80 million based on external assumptions.

The marketing lead has heard that other competitors use Facebook ads to promote their campaigns. He has also heard from multiple trusted sources that Facebook ads are an amazing way to advertise, it’s cheap, easy, measurable (not that anyone will measure them), and gets good results. He puts 2 things together and assumes that advertising the new real estate campaigns on Facebook is the way to go. Why does he do this? Does he not think it’s an irrational decision? No, he does not. Here is why.


1st we assume things based on what we have experienced in our lives. The things or people that are familiar automatically increase our trust in them. Things or people we have had positive feelings related to in form of physical attractiveness or based on us seeing ourselves similar to them, builds trust. If those who are appeared to have success share the knowledge or we see them behave a certain way we copy it. It’s the power of an authority figure based on evolution and culture (starting from kindergarten and all the way to school and beyond to work environment) we are built to trust the leaders, no matter what form they come in. He also has fear of losing his job so he takes the least risk. Actually, he takes what seems to be the least risk as he tries to put the responsibility on other trusted sources shoulders. But that’s getting off the subject a bit, just wanted to put it in to explain that there is a lot more taking place behind what I write about in this article. Back to mind tricks now.

In short, the so-called trusted sources usually are based on feelings that we get from external observation. We take one piece and another piece and assume what the 3rd piece is. All based on our understanding of the world. We see the outcomes, the external visual understanding as the cause of it. We do it because the pace is impossible to handle by researching and analyzing everything. And there are no signs of slowing down when it comes to the amount of information passing us every second. But there is a way out by knowing who you are, what your brand cares about and what causes your customers to have problems, make decisions, or be happy.

Without any real facts or statistics about how the other real estate brands have done on Facebook, without any understanding if the benefits offered by the competition are related to his target groups. With often not even seen the ads they had running. He makes an assumption and takes a big risk. But he does not see it as gambling at all. The thing is that often in real life you don’t react to what someone did; you react only to what you think they did and the gap between action and perception is bridged by the art of impression management. The great majority are satisfied with appearances of something, as though they were realities and with time passing the appearances form into beliefs that they are facts. The small part (the Facebook ads) of the big picture (the full campaign) creates an illusion of insignificance because we as humans have difficulty seeing links between those small things and how they compound in long-term.

He spends time and money on coming up with the campaign concept that he will build on the thought up profile as a target group. You know the one where it says something like „our target is a female age 25-40 who has 2 children, likes to travel … blah blah blah.“ Really? Risk 80 million based on a page of made up information you ask. Yes. Things like that takes place all the time. Anyway. He lets someone make the ads, build the webpage, and create other print materials to give for prospects etc. He ends up spending around 80 000€ on Facebook platform and all the other stuff that he thinks he needs that is all made based on assumptions. Few weeks into it after the campaign launches he has no results. A month passes and nothing. Instead of now making decisions based on actual needs of his customers, he is trapped. He assumes that the cause is wrong timing because of sunny summer, wrong images and color in the ads or just more needs to be done and more money needs to be put in the campaign. So he changes many things and puts more money in. About 15 000€. As many things have changed and most of it is not measured, he has no idea what influenced what specific changes. Let’s say He now gets more calls by prospects and he thinks „now I got it, I made the right changes.“ He spends time showing the 3D renderings of the apartments while keeping on running the campaign. The problem is that nobody actually makes a purchase.

Half a year has passed with only few sales. The development should have been sold in 4 years but nothing so far. 80 million divided by 8 we get that he has lost almost 10 million in half a year by making the wrong trusted source and filling blindspots with assumptions. How 10 million you ask? Did he not spend 95 000€ on promotional materials and he can still use them. Well 10 million because if he would have kept up with the predicted sales pace he would have today 10 million on the account and construction well on its way and could already earn the remaining 70 million. He could start a second development and have 2 incomes, dividing risk and growing double the speed. He has nothing except debt. In business, growth is important and growth is measured by the financial difference between 2 points in time. Nobody cares what you would or could do. People care about what you have done. During my 18 years as an entrepreneur I have had yearly growth rate of 55%. That's what people care about. All that I have explained so far should tell you why.

We are good at making up convincing explanations, but at the same time doing this unconsciously, and doing so over and over we are creating beliefs, that we will tap into in the future, that are not true but we believe in them so much that we are willing to fight over them. We become a line of ourselves.

About the customer. Choosing between two 3 room apartments have little to do with the externals marketed. The cause might be having children and wanting to provide them the best possible and having little time because of works so the grandparents live close by as a solution, wanting to show off to others being successful and one of the apartments is near tennis courts and playing tennis is seen as part of success in the group they belong to, or even going deeper having lived in cramped conditions while growing up and developing claustrophobia and one apartments layout is more airy than other. It could be anything and the externals that is marketed for us will be used by them to justify or explain our choices so they become the causes in the eyes of the marketers. It’s like a friend who gives you a gift card for your birthday vs the friend who gives you something that touches you deeply because they really know you. You might say that „ok but you need to get the customer to the table to know about all that.“ Yes, you are right but no way do you need to spend 95 000€ to do that. And I remind you this is only the cost of creating the marketing materials and paying for the advertising platforms. A lot more cost ads up with time of 4 people who are involved working on the development in-house, each earning a salary of 2000€. That's an extra at least 95 000 more with taxes and everyday cost. So, in reality, the cost from the business perspective is 190 000€. You really think you need to spend 190 000€ to do few sales if you are offering something that really matters to the customer? I remind you what I write about is based on real life. I am not just making up fiction here.


Now let's say I come and ask him „why do you use Facebook ads?“ and he would reply „because they work“, going deeper I might ask what do you mean by they work and he answers „you can track and see the results“. I might ask that „what made you want to use Facebook ads?“ and I get a reply as „because other real estate businesses used them“ and he even includes that „they have been successful in it“. Without really knowing why I get from him justifications because he has put 2 things together and formed a correlation between them into a belief. He has made it into a strong truth. The reason Why, as an external assumption, is always incorrect. The real why is about what made you think you should do what others have done and what are the measurable criteria related to reality and your goal not to the platforms data analysis. Is it really important how many clicks you get? It’s important if you sell something and the goal is to know the most effective way to do it long-term. You need to go many layers deeper, with your questions, to find the real reasons.

What happens is that if someone asks you to explain your judgment, you confabulate because you don’t really know why, but your “rational” conscious self-starts to search from your experiences and locks on the first reason that makes sense and you burst it out. Sooner you answer the better because you don’t want to seem stupid and give an impression you don’t know. All the next justifications come based on the 1st one as it’s easy to continue from that. The more stressful the situation the more irrational we become as we want to explain ourselves faster as if saying more and louder means we have more power in changing the truth and convincing others. We tend to think that by saying „I have had experience in it“ means it’s the truth. If asked „how did you come to that conclusion“ and „what do you use to measure it’s value“ then 99% of the time people don’t know and that's when answers like „lets just do it“ and „where have you worked“ or „what awards do you have“ or „we are a well-established brand with a good track record“ start popping out. None of that helps anyone. People desire to feel good about themselves and the simplest way to feel better is to find ways to downwards compare others. It is built into us as a defense mechanism so we would not get depressed, crawl into a corner and wait for the end. People are more negative towards others when they have been insulted or dismissed as unimportant.

If I would say that „as I see it you have made everything based on your worldview“ then he would reply „no it’s based on my experience as a professional, I know what I am doing.“ Just because I believe in something does not make it true. Just because I have had experience in it does not mean I know how it works, why it works that way, and how can I use it in different situation.

So If I would now say that „This sounds irrational because you have based your marketing decisions on assumptions instead of data. You assume everyone has had the same life experience, the same education, traveled to the same locations and so on.“ There is a lot of facts showing that instead of doing what others do a brand should act based on their core mission in a way that relates to their target. „Do you know who your target really is?“ I could go for days but after few sentences I would see him thinking that „how arrogant, I want to leave this place. Screw him. If he does not want to do the work I will find someone who will“. Don’t try to convince anyone! Convincing is bad. Really. Forget in your life the word and actions related to the word convince!

Saying to someone that they are wrong will not make them change their mind. No matter how many facts you have. When we refute an argument we generally don’t change anyone's mind, because the argument you defeated was not the cause of the position; your answer was made up after the automatic judgment was already made. So you end up arguing over if they are stupid or not as what they defend had nothing to do with the emotions triggering their actions. And nobody wants to feel stupid now do we.

The backfire effect says that people start looking for more proof of them being right as you continue showing how they are wrong. No way will you change their mind this way.

Now let’s say the real estate campaign worked. He got customers. Now it has become especially bad. Because he goes on repeating the same mistakes thinking that he is just naturally smart thanks to the life experience. It’s called anchoring as the 1st experience becomes the reference point to measure everything after it. That’s how cultures are created. Marketers have nothing to do with what we want or like. We create it by choosing between options based on evaluation regarding similar or comparable things and situations. Marketers just do what works. We create what and how is sold to us. Let’s not blame marketers and salespeople for making a living. Nobody is blaming a cook for using spices in a restaurant to make you like the low-cost ingredients more and see them as more valuable. It’s their knowledge, they should do the best they can.

So now in a seemingly positive way he makes 10 million in 6 months and thinks that „I hit the jackpot.“

Try convincing him now that he might not be right. Impossible. More I would try the angrier he would get. The myth is that people who express their emotions “get it off their chests” or “let off steam” are healthier as they can move on. In reality, letting off steam makes people angrier, not calmer as it enforces their own beliefs. Actually, any repetitive action results in an automatic habit. Any time we get confirmation to our beliefs, especially from others, we enforce them as the truth. To make sure we are right we search for information that confirms it and we gather around people who agree with us.

There are 2 types of long-term habit influencers:

Herding (Social proof) – we assume that something is good (or bad) on the basis of other people’s previous behavior, and we act accordingly.It is given power by “Pluralistic ignorance” – the tendency for everyone to be looking to see what everyone else is doing. Especially when we are unsure of ourselves and the situation is unclear or ambiguous (open to more than one interpretation; not having one obvious meaning), when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.

Self Herding – when we believe something is good (or bad) on the basis of our own previous behavior. We follow what we have done before. Every time you repeat it, you confirm to yourself that you are doing what’s best for you. You become part of the crowd, the crowd of YOU’s.

Remember that every choice repeated over time becomes a habit!

Now he rushes to start the second development but it is on a different location, different style of architecture, etc. He makes the same marketing campaign, just changes the styling. He is 380 000€ in with the cost of 2 developing projects marketing + construction cost for 160 million in development is piling up. He thinks that „sales went well so far and in order to keep building fast and sell everything I should take a big loan. I have proof that what I do works. I know I’m right. I’m sure I can pay it back.“ So that's what he does. Now he is in a huge debt reaching tens of millions instead of having low risk calculated growth. Now something happens. For some reason sales don’t go well. We believe that if we do it, they will come. That time does not exist for ages. Nobody comes. People have too much to do and they have too many layers between you and them to notice your noise. The one who shouts louder will get heard. The only problem is that shouting louder is simple and when everyone is competing with the same skill you soon lose your voice.

In the hopes to get out of the dip he bets even more. That's how gambling works right? You win, you are happy and you play more, you lose and you are sad and you are so sure that your luck will turn because you have proven that you can win. Bullshit. You go to the slots or buy the lottery you have no influence on the results but you believe you will win because others have won before. You have no rights to get to the details and analyze to really make a rational decisions. Business should not be done this way. Building an organization should have more of an investors mindset where you calculate choices by facts not emotions.

He tries to get out of it by changing things, usually many things at once (because he is so rational and believes that all that he sees as being wrong is what is wrong) and ends up losing even more money. „Why did it not work? What’s wrong?“ he start asking. With no understanding of the process needed and being blinded by ones beliefes he starts to blame anything and everything and he ends up bankrupt or at „best“ he hears something from someone who shares under the table information that nobody knows, reads something that confirms it and start to use the new best thing that gets him out of the negative situation but without knowing he gets into a even bigger loop with similar or worse results. He values the under the table information a lot. Scarcity principle says that opportunities seem more valuable to us when their availability is limited. If the scarcity is created by social demand, then we tend to love the item a lot more then when it is created by a mistake (by chance). We like what others like. We want it more when we are in competition for it. Knowing is a cognitive thing, and cognitive processes are suppressed by our emotional reaction to scarcity. Also by now he has had to work quite a lot to get out of the situation. The more time and effort we put under something the more we value it. IKEA has tapped into this power with its many self-assembly items.


Or he is just fired and someone takes the place. The fear of getting fired is a big part why decisions are made like they are. People like him usually will not get fired because remember he made the decisions based on trusted sources and let professionals do the advertising work. What boss will fire a person who looked for the best and did what was told? Almost nobody. You can be sure that they will fire the professionals. The length a brand works with a agency is shorter every year. Companies go from one provider to another within a year and often work with multiple visual communications, coding and production businesses at ones. Little information is shared and often no breakdown of a brands culture is available, resulting in outputs that have little or no coherence and speak different language to the customers. This happens when participants don’t understand the reasons beneath the layers. Everyone will just do their job and fill the tasks.

In order an individual to change, get pushed off the tracks of automation, something emotionally big needs to happen. The person needs to get to a realization by themselves, not by others telling them. If they get to it a window will open showing them things that were always there but they just did not notice them. The time is short because the past has a lot more data to pull you back with reasoning on old perspectives so quite fast we end up back where we were. The key is to look for counter proof to your beliefs by consciously going against what you want to do or feel is right. Then by setting up criteria you can measure and test your assumptions with data and facts and maybe even get into a new field or industry to gain new perspectives.

This gets a bit off the subject but I want to include it in here to share how any situation can become good in the long-term if understood and not repeated. Adversity can lead to growth, strength, joy, and self-improvement, by the three mechanisms of posttraumatic growth:

  • It strengthens relationships and it opens people’s hearts to one another. We usually feel love and gratitude for those who cared for us in a time of need. Losing a loved one causes to have greater appreciation of and tolerate more the other people in their life.
  • It changes priorities, values and philosophies toward the present and toward other people.
  • Rising to a challenge reveals your hidden abilities. When a crisis strikes people cope in three primary ways:
  1. Active coping – taking direct action to fix the problem

Optimists expect their effort to work, they go right back to work fixing the problem. If they fail they expect things to work out for the best, and so they can’t help but look for possible benefits.

  1. Reappraisal – getting one’s own thoughts right and looking for silver linings

Writing helps to concentrate more rationally on that one thing, weigh its pros and cons and make sense of the situation

  1. Avoidance coping – working to blunt one’s emotional reactions by denying or avoiding the events, or by drinking, drugs, and other distractions.

People with negative style live in a world filled with more threats and have less confidence that they can deal with them. They work on their pain and not on their problems, so the problems get worse and initially contaminates their narrative.

As time passes and with now a framework to measure the passing information you start to form a wider view of the world as instead of grabbing every new, cool and good thing based on money and limit your scope because of it. A wider perspective forms because you now look to search if anything helps you move forward based on the criteria and if they are supporting your goals, not by just deciding on a narrow short-term perspective if it gets me more money now. If you don’t limit yourself you are going to find better solutions and better solutions are going to get you more money. It is so logical.

Let's say that now after the big collapse, losing millions and going under, he is willing to accept the possibility that for him Facebook ads was not the best option. But I can confirm that he does not think that the problem started from him choosing to promote a real estate campaign on Facebook. Without a process, without a structure we remember the most emotional elements when looking back, we have no way to track back the reality. We don't see the easy choices that were the cause of our next decisions and the relations to losing times value as it all escalated from that simple decision. So, he will build a new reality with new truth combined by the emotional learnings from the past. So much for „I have a lot of experience so I know what’s right.“ What you have is an emotional understanding of your life built by the minds tricks, not the truth.

What he should not do is try to forget what happened. When one tries not to think about something they create an explicit goal. And then part of the mind automatically monitors progress, so it knows if you have achieved your goal of not thinking about it, therefore making you think about it.

Because controlled processes tire quickly, eventually the inexhaustible automatic processes run unopposed. The attempt to remove an unpleasant thought can guarantee it a place on your frequent-play list of mental ruminations.



Don’t get me wrong. I don’t think I’m any smarter than anyone. I don’t think I know what’s the truth. It’s not about knowing what is true, it’s about understanding that we don’t know and that is what’s scary for most people. I have never cared about if my decisions are right. Instead I care if they are the best when it come to the goal and knowledge we have. Without an ability to explain how our thoughts are formed, how we came to a conclusion, our thoughts have no value as we can’t break them down and use the causes beneath for future situations.

It’s impossible to get to the 100% truth. Not before we can travel back in time to the age of Neocortex started to develop in our ancestor. All that came after is a deviation built buy our cognitive bias. And that’s not what it is about. I’m not trying to find the ultimate truth or save everyone. I have looked for ways, and believe to have build a good process, to help individuals and organizations find what is true for them in a processed manner so understanding is clear, shared, and meritocratic. In this way if something does go wrong, hell will not break loose in a downward spiral, everyone blaming others. We will have the needed understanding and tools to track the situation and know what and how to change for a better future we believe in. Linking people together who have the same meaning to wake up and go to work is what will Increase Time’s Value in ways unimaginable. What more can we want from life than to do things in a way that makes us happy and at the same time gives value for others? I feel it is a good reason to wake up tomorrow.

To make sure we don’t harm ourselves by thinking we are way smarter and rational than we are, especially when we get tired or stressed, but at the same time don’t become machines that calculate everything forever, we need to set measurable criteria before we step in to the unknown, to filter the situations and make decisions that help us move in the direction we set out for.

It is like any other compounding effect in action as every repetition has a bigger impact in our lives. It was not about advertising on Facebook. It was about not understanding why and how choices are made and what they are linked with and not being able to make the right needed changes because of having a unclear picture. It caused every element to be in its individual box, not part of the bigger goal but trying to fix its short-term issues. It's the same thing that happens when bad links are between team members, when everyone protects themselves and their value is measured by the salary number.

We must not fear our emotional automatic decision makings but we should create them by will, not by chance. And that takes quite some time and dedication. But it is well worth it. Without immediate internal feelings of like or dislike, we would need to examine the pros and cons of every choice with reasoning and in the absence of feeling, we would see little reason to pick one or the other. We would do nothing.

So I hope this will not hold you back, instead Increase Time’s Value for you by making smarter decisions.

All I know is that I want to get better and I am not willing to take things as they are. Not even when they seem to be perfect. Perfection limits us the most as we don’t even try to find out if it could be better.


Please give me feedback. Positive or negative. I mean it. If there is nothing wrong in what I do then it means I have no room to grow and that’s the worst that could happen. In no way do I believe you anyway if you say It is so good so if there is no negative feedback I actually get anxious. Even though on an emotional level I still am a regular human and have a kick of oxytocin and serotonin as any other person would when reading a positive review.

And feel free to contact me if you feel I might be able to provide you or your organization value.


On the next article’s, I will go deeper into subjects like:

  • What should be done to find the real WHY so we can set our measurable criteria and guiding posts to help make better decisions
  • Methods that help when building teams and partnerships to create the right links between people.
  • How to motivate people you work with and what really makes people happy.
  • How to deal with negotiations and keep them from creating stress and destruction later.
  • The methods to research (target groups), build value propositions, prototype and test in a creative and fun way so everyone has the same visual understanding of their part and the whole picture and anyone can use them without having to higher an outside business.


Maybe I will also get into deeper details on some other things (depends on the feedback and what you are interested in) like

  • How to calculate Customer Lifetime Value (to decide if marketing costs are worth it) and your personal everyday financial decisions in an easy way to have some guidance without the scrutiny of analyzing everything every time.
  • How to do good presentations (the visuals (translate data to visual language) and body language involved).
  • What needs to be done to make your brand stand out and opt-in.
  • What makes people want to buy your product or service and pay premium.


Here is a sneak peek with 5 basic elements that need to be set in place for happiness at work:

  1. Perceived control (having freedom over your actions and decisions)
  2. Need of significance (being needed and the ability to fulfill the expectations based on your skills that are based on your passion. Knowing that what you do has an impact on others)
  3. Perceived progress (witness instant impact of your actions)
  4. Connectedness (number and depth of your relationships)
  5. Vision/meaning (being part of something bigger than yourself)